Portfolio 2026

Content that helps brands grow

I’m Sara, a Social Media Content Creator & Copywriter creating content strategies, campaigns, and social experiences with purpose.

Portrait of Sara Metwally ✍️ 400+ content pieces 🤝 17+ brands

Some of the brands I’ve had the pleasure to work with. Tap a logo to visit its page

CoComelon Kids Club Fasila Jazeel Healora AUD, Awadi Urban Development Car Craft Luxury Egypto Fasila Retreat Start Cure Clinics Everest Dental Clinic Lovar Café Keep in Hope Merado Pharm Dawaa Pharmacies Joy House Kids Area Seldom Bake Shop Elmonier Arkan Al Ezz Engineering Consultants

About me

Beyond creating content

I develop content strategies that connect business goals with creative execution.

From planning monthly content calendars and campaign ideas to writing copy, scripting reels, and managing communities. I help brands build a stronger social media presence with purpose.

17+Brands & Clients
400+Content Pieces
5Industries Served
End-to-EndStrategy & Social Media

Selected expertise

What I do best

Content Strategy

Building content plans aligned with brand goals, audience needs, and platform trends.

Campaign Planning

Developing creative campaign concepts from idea to execution.

Content Creation

Writing engaging captions, creating content calendars, and scripting videos.

Creative Concepts

Turning insights into scroll-stopping content ideas and visual storytelling.

Social Media Management

Managing publishing workflows, community engagement, and content consistency.

Market Research

Analyzing competitors, identifying opportunities, and refining content direction.

Selected work

Case studies, straight from the feed

Every post below is real, published work. Click any one to view it live.

01

Food & Hospitality

Jazeel

Egyptian market

Premium olive oil & honey brand built on the values of premium, natural, authentic, trustworthy, told through product storytelling, health education, lifestyle content, and seasonal campaigns.

My contribution

  • Brand Positioning
  • Content Strategy
  • Creative Concepts
  • Copywriting
  • Visual Direction

Egypto

UK market

Built Egypto’s social media presence from the ground up: a strategic content system that introduced the UK-based Egyptian products marketplace, established its identity, and connected Egyptian products with audiences in the UK.

My contribution

  • Brand Positioning
  • Content Strategy
  • Product Storytelling
  • Cultural & Seasonal Campaigns
  • Community Engagement
  • Conversion-Focused Content

Lovar Café

Egyptian market

“Lovar is Your Station”: a lifestyle campaign that positioned Lovar as more than a café: a daily destination where every product becomes a different kind of recharge. One unified concept, extended across products and formats, strengthening Lovar’s lifestyle identity through consistent storytelling.

Campaign highlights

  • Unified Campaign Concept
  • Multi-Format Storytelling
  • Lifestyle Branding
02

Medical Sector

Healora

Egyptian market

Physical therapy & wellness center. The challenge: build a social presence that educates patients, builds trust, and increases appointment bookings, solved with educational content, seasonal campaigns, promotional offers, short-form videos, and community-focused copywriting.

My role

  • Content Strategy
  • Monthly Planning
  • Creative Direction
  • Copywriting
  • Reel Scripts
  • Visual Direction

Everest Dental Clinics

Egyptian market

Insight-driven dental content. Patients perceived implants as expensive, so the service was repositioned around value and accessibility. Patients postponed orthodontics out of fear, so an engaging educational reel with a strong hook reduced fear and built confidence.

Approach

  • Insight → Solution
  • Educational Reels
  • Value Positioning

Start Cure Clinic

Egyptian market

Elevating aesthetic treatments through premium, confidence-driven content, combining education, beauty storytelling, and persuasive messaging to position treatments as an investment in confidence, not just appearance. Messaging shifted from “bigger lips” to natural enhancement and elegant results.

Approach

  • Beauty Storytelling
  • Educational Content
  • Premium Positioning
03

Kids & Entertainment

CoComelon Kids Club

Egyptian market

Creating meaningful experiences for children and families: engaging content that highlighted educational play, family trust, and memorable experiences.

Content focus

  • Parent-Focused Content
  • Educational Play
  • Family Trust
04

GCC Market

Arkan Al Ezz

GCC market

Strategic real estate content that builds trust, highlights investment opportunities, and presents properties through clear, value-driven storytelling.

My contribution

  • Content Strategy
  • Content Calendar
  • Copywriting
  • Creative Concepts
  • Visual Direction

Say hello

Let’s bring your next idea to life

Thanks for reading. Whether it’s a full content strategy or a single campaign, I’d love to help your brand grow.